Morning pão na chapa sold itself. Afternoon cakes did not. Regulars paid cash and never joined a list. A paper card for the tenth coffee lived in a kitchen drawer.
The Wallet Pass carried coffee stamps and a same-day cake offer after 14:00. A birthday pão-de-queijo pack appeared on the pass. Cashiers issued the pass from a QR on the napkin holder.
Each paid coffee added a stamp. The tenth coffee unlocked a free one on the pass.
A short form on a tablet issued the pass after phone verification. Points appeared the same day.
Guests who had coffee that morning and had not returned by 14:00 received one cake push, valid until close.
During 4 months:
A padaria does not need an app. It needs a stamp and a reason to come back after lunch — both of which fit on a Wallet Pass.
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