Weekends sold out, but Monday and Tuesday benches sat empty. Paper visit cards got wet in the locker. Remaining sessions sat unused until they expired.
Every ticket at reception issued a Wallet Pass. Remaining sessions lived on the pass. A push went out on quiet weekdays, and a birthday steam appeared the week of the guest’s date.
A QR at the desk issued the Wallet Pass after phone verification. The remaining visit count from the till wrote to the pass the same day. Wet paper cards were no longer given to new guests.
Guests who had not visited in 12 days received one push with that day’s off-peak window. Frequency caps stopped more than two messages a week.
On the guest’s birthday week the pass showed a steam-room offer. Staff scanned the QR instead of asking for a paper coupon that never survived the locker.
Over 5 months in Almaty:
The banya kept the stove and the till. Wallet Passes replaced the soggy punch and the forgotten weekday, which is all a steam room needs to fill the slow days.
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