Weekend smoke sold out, but Tuesday and Wednesday tables sat empty. Regulars came for brisket once a month and forgot the weekday specials. Paper punch cards for a free sandwich were left in the car.
Every ticket at the counter issued a Wallet Pass. Remaining punches and the next weekday plate lived on the pass. A push went out on quiet afternoons, and a birthday rib offer appeared the week of the guest’s date.
QR codes on the receipt and on the butcher paper issued the Wallet Pass after phone verification. The punch count from the POS wrote to the pass the same day.
Guests who had not visited in 10 days received one push with that day’s plate. Frequency caps stopped more than two messages a week.
On the guest’s birthday week the pass showed a bone-in offer. Staff scanned the QR instead of asking for a paper coupon.
Over 4 months in Austin:
The restaurant kept the smoker and the POS. Wallet Passes replaced the paper punch and the forgotten weekday email, which is all a pit needs to fill the slow days.
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