Wallet Passes built for Car Wash

Business: Express car wash network
Country: Poland
Time: 4 months
Revenue growth: 48,000 zł

Challenge

Prepaid wash packages were sold on paper vouchers. Many expired unused, and drivers forgot they still had washes left. After rain, the sites were empty even though package holders were a short drive away.

Strategy

Each package became a Wallet Pass with remaining washes and an expiry date on the front. A push went out when two washes were left, when expiry was 10 days away, and after a stretch of rain in the city. Drivers scanned the pass QR at the entrance instead of carrying a wet paper ticket.

Implementation

Packages on the pass

Purchase at the kiosk or online issued a Wallet Pass. Remaining washes decreased after each visit. If the package expired, the pass switched to a renewal offer instead of going silent.

Entrance scan

The same QR opened the barrier or identified the driver at the cashier. Staff stopped handling paper vouchers that smudged in the rain.

Weather and expiry nudges

After two wet days, opted-in drivers in the city received one push: remaining washes plus the nearest site. A separate reminder covered packages close to expiry, with a small bonus for renewal rather than a deep discount.

Results

In 4 months the network recorded:

Higher utilization. Prepaid package usage rose by 38%.
Fewer leftovers. Washes left unused at expiry fell by 52%.
Renewals. New package sales to existing holders grew by 21%.

Conclusion

A car wash package is a balance and a date. Putting both on a Wallet Pass, then reminding people after rain, turned forgotten vouchers into visits without hiring more cashiers.

Get started free

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Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.