Saturday ceviche sold out. Tuesday lunch was half empty. Regulars came with family on weekends and forgot the weekday menú. Paper cards for a free leche de tigre were left at home.
The Wallet Pass carried a weekday stamp and the day’s menú. A push at 11:00 on quiet days invited guests who had not visited in a week. A birthday causa appeared on the pass.
Lunch Tuesday–Thursday added a stamp. Five stamps unlocked a leche de tigre on the pass.
QR codes on the napkin holder issued the pass. Phone verification was required once.
Guests inactive for seven days received one push at 11:00 with that day’s menú, valid until 15:00.
Over a 3-month season:
Ceviche is a lunch habit. Putting the weekday menú on a Wallet Pass is cheaper than printing another flyer.
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Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.
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