Tickets lived in email. Guests arrived late to the queue, concession sales were weak on weekdays, and there was no reason to come back on a quiet Tuesday. Membership was a paper card that ushers rarely asked for.
Every ticket became a Wallet Pass with showtime, screen, and a QR for entry. Two hours before the film, a push offered a concession combo. A separate stamp card on the same pass rewarded weekday visits. Members no longer needed a second card.
After online payment, guests added the ticket to Apple Wallet or Google Wallet. Door staff scanned the QR on the pass. If a screening time changed, the pass updated and a push explained the new hour.
A single push two hours before the film offered a drink and snack combo, valid only that evening. Guests could show the pass at the counter without a separate coupon code.
Five weekday visits unlocked a free ticket on the pass. Weekend screenings did not count, so the mechanic filled the seats that needed filling. A monthly film-club push listed the next three midweek titles.
During 4 months of programming:
Cinema tickets already belong in Wallet. Adding a concession offer and a weekday stamp on the same pass gave the independent cinema a loyalty tool that did not require a custom app or a plastic card at the door.
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Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.
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