Wallet Passes built for Language School

Business: Private language school
Country: United Kingdom
Time: 6 months
Revenue growth: £14,000

Challenge

Attendance dipped after week three, and too many students failed to re-enrol for the next term. Admin emailed PDFs of timetables that went stale. Parents of younger students had no live view of remaining lessons.

Strategy

Each student (or parent) installed a Wallet Pass with course name, remaining lessons, and the next class time. Missed-class pushes went to the student, while early-bird next-term offers went to the payer. A simple attendance stamp on the pass made progress visible without a learning-management login.

Implementation

Course on the pass

Enrolment issued the Wallet Pass. Remaining lessons counted down after each session. If a class was cancelled, the new time was written to the pass and announced with one push.

Attendance

Students who missed two classes in a row received a short reminder and a link to catch-up material. The school did not automate grades or homework — only presence and remaining lessons.

Term renewals

Three weeks before the term ended, students with high attendance received an early-bird offer on the pass. A different message went to those who had paused, with a lighter next-term option instead of the same discount for everyone.

Results

Across two terms (6 months):

Renewals. Next-term re-enrolment rose by 26%.
Attendance. Average attendance improved by 12% after reminder pushes started.
Early-bird. 31% of eligible students used the early renewal offer on the pass.

Conclusion

A language school already has a timetable and a remaining-lesson count. Putting both on a Wallet Pass, then splitting renewal messages by attendance, recovered revenue that used to leak between terms.

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