Wallet Passes built for Cafe & Restaurant

Business: Restaurant
Country: Czech Republic
Time: 3 months
Revenue growth: 9,000 €

Challenge

The restaurant had a solid guest list, but some guests had not visited in a long time. The goal was to bring inactive guests back and grow the list with referrals.

Strategy

The restaurant issued Wallet Passes to all customers and synced them with the CRM. Passquare ran an RFM analysis by recency, frequency, and spend, then sent a return offer to the inactive segment. Guests who installed a pass could also deposit funds for a special offer. A referral program let guests invite friends, who received a Wallet Pass too.

Implementation

Issuing guest cards

Guests received Wallet Passes from an email to the existing list, a button on the website, and table tents with a QR code. After they opened the form, verified their phone by SMS, and installed the pass, their details synced to the CRM.

RFM analysis

Passquare ran RFM on purchase history and produced 9 groups. Three inactive groups — low, medium, and high spend — each got a matching invitation by push notification or email.

Deposit collection

Online payments were set up, and a deposit link was added to the back of the pass. Guests who installed a pass received a push about the deposit and the offer that came with it.

Referral program

A personalized promo code was generated for each guest as part of the referral program. Guests were notified via push notification about the opportunity to recommend the restaurant's Wallet Pass to their friends. When a referred friend registered and installed the card, both the referrer and the referee received a gift from the restaurant.

Results

Over the course of 3 months, the following results were achieved:

Dormant guests back 27% of previously inactive guests returned.
Deposits More than 200 customers made a deposit.
Customer base Referrals grew the customer base by 12%.

Conclusion

The restaurant kept using Passquare and RFM after launch: dormant guests came back, deposits came in, and referrals were in place. They now create offers for each RFM segment and track loyalty metrics.

Get started free

Try Passquare — it’s free & easy.

Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.