Wallet Passes built for Khinkali House

Challenge

Friday night was full of tourists. Tuesday lunch was empty. Paper stamps for a tenth plate got wet from the broth. Locals left the card in a coat they did not wear again until winter.

Strategy

Every table issued a Wallet Pass. Stamps and the next weekday plate lived on the pass. A push went out on quiet Tuesdays, and a birthday plate appeared the week of the guest’s date.

Implementation

Issuing at the table

A QR on the bill issued the Wallet Pass after phone verification. The stamp count from the till wrote to the pass the same evening. Wet paper was no longer handed out.

Tuesday khinkali

Guests who had not visited in 10 days received one push with that day’s plate. Frequency caps stopped more than two messages a week.

Birthday plate

On the guest’s birthday week the pass showed a complimentary plate. Staff scanned the QR instead of hunting for a soggy stamp card.

Results

Over 4 months in Tbilisi:

  • Weekday covers. Tuesday–Wednesday covers rose by 23%.
  • Stamps digitized. 71% of active stamps moved off paper.
  • Birthday plate. 19% of birthday pushes were redeemed in-house.

Conclusion

The kitchen kept the dough and the till. Wallet Passes replaced the wet stamp and the forgotten Tuesday, which is all a khinkali house needs to fill the slow days.

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