Online buyers never walked into the Santiago store. In-store customers never saw a restock online. Two loyalty schemes, two databases, declining floor traffic.
One Wallet Pass covered both channels. A geo offer when the guest was near the store, plus a reserved fitting for a watched size, turned website browsers into visitors.
Checkout and the till both issued Wallet Passes into the same profile. Size and category travelled with the pass.
If a logged-in guest left a pack in the bag for 24 hours, a push offered to reserve it in-store instead of only repeating a website discount.
Opted-in guests close to the shop received a push when their size was in a watched jacket. Staff could prepare the fitting.
After 5 months:
Outdoor retail already has a size and a season. Putting both on one Wallet Pass is what a floor can do better than a parcel.
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Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.
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