Wallet Passes built for Pet Store

Business: Pet supplies store
Country: Sweden
Time: 5 months
Revenue growth: 190,000 kr

Challenge

Food subscriptions dropped after two or three deliveries. One-off shoppers never came back, and the store knew almost nothing about the pets — not the birthday, not the food type, not when the bag should run out.

Strategy

The Wallet Pass signup asked for pet name, type, and birthday. Last food purchase estimated a “bag running low” date. A push went out a few days before that date, and a separate birthday offer appeared on the pass. Subscription customers got a pause-and-resume reminder instead of a hard sell.

Implementation

Pet profile on signup

In-store QR and the online checkout both issued Wallet Passes. A couple of extra fields — pet name and birthday — were enough to personalise later messages without a long form.

Food running low

When a bag of food was bought, Passquare stored the date. Based on a simple repeat interval, the client received a reminder before the next pack was needed, with a link back to the same product.

Pet birthdays

On the pet’s birthday week, the pass showed a small treat or toy bonus. Owners forwarded the pass to family more often than any email campaign the store had tried.

Results

Over 5 months:

Subscriptions. Retention after the third delivery improved by 23%.
Birthday offers. 27% of pet-birthday pushes were used in-store or online.
Repeat purchases. Overall repeat rate among pass holders rose by 19%.

Conclusion

People already keep pet dates on their phones. A Wallet Pass that knows the birthday and the food cycle is more useful than a generic 5% coupon, and it does not require a dedicated pet-shop app.

Get started free

Try Passquare — it’s free & easy.

Create an account, set up your signup form, design your cards, issue a few wallet passes, and send your first push notifications.