Big derby nights sold out. Mid-table weeknight matches were empty. Regulars had no reason to come when their club was not playing. A paper stamp for a free chopp was always “at home”.
The Wallet Pass showed the next match on the TVs and a stamp toward a free chopp. A push two hours before kickoff, stronger for mid-table nights. A geo ping if a regular passed the bar on a quiet Wednesday.
The front listed kickoff and the room. Stamps added after each visit. The tenth chopp unlocked on the pass.
QR on the table tent issued the pass. Phone verification once.
Two hours before a mid-table match, guests inactive for 14 days received one push. Derby nights were not discounted.
In 4 months of the Brasileirão:
A sports bar cannot manufacture a derby. It can put the next kickoff and a chopp stamp on a Wallet Pass.
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