Wallet Passes built for Surf Shop

Challenge

Tourists rented a board for a week and disappeared. Return trips went to a different shop. Lesson packs were paper receipts that left in the suitcase.

Strategy

The Wallet Pass stored remaining lessons and a “next trip” bonus valid for 12 months. A push one month before high season, and a geo offer when the guest was back in town.

Implementation

Lesson packs

Purchase issued the Wallet Pass. Remaining lessons counted down. The bonus for a return trip sat on the back.

Issuing at the rack

QR on the rental agreement installed the pass before the guest left the shop.

Return-trip geo

If a past guest came back within 150 meters of the shop, one push reminded them of remaining lessons and the return bonus.

Results

Across high and shoulder season:

  • Return visits. Guests who came back within 12 months rose by 16%.
  • Lesson completion. Unused lessons left at expiry fell by 41%.
  • Geo. 12% of in-town pushes led to a rental or lesson the same week.

Conclusion

A tourist already keeps the boarding pass in Wallet. The surf shop’s remaining lessons can live next to it.

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