Wallet Passes built for Taverna

Challenge

August was packed. April was empty. Tourists never returned the next year. Locals used a paper card that lived in a kitchen drawer until the ink faded.

Strategy

Every bill issued a Wallet Pass. Remaining meze credit lived on the pass through winter. A push went out in the shoulder season, and a return offer waited until the guest flew back.

Implementation

Issuing with the bill

A QR on the receipt issued the Wallet Pass after phone verification. Remaining credit from the till wrote to the pass the same night. Paper cards were no longer given to new guests.

Shoulder-season tables

Guests who had not visited since the high season received one push in April. Frequency caps stopped more than two messages a month in winter.

Return next year

Credit stayed on the pass until the guest came back. Staff scanned the QR instead of asking whether anyone remembered last summer’s stamp.

Results

Over 5 months on Paros:

  • Shoulder season. April–May covers rose by 20%.
  • Return visits. Guests who flew back redeemed remaining credit 17% more often.
  • Paper retired. 64% of active regulars moved off the kitchen-drawer card.

Conclusion

The taverna kept the grill and the view. Wallet Passes replaced the faded stamp and the forgotten April, which is all an island table needs between summers.

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